HOW TO NEGOTIATE YOUR
TRADE-IN VALUE ON A
NEW VEHICLE

THE BEST WAY TO NEGOTIATE
YOUR TRADE-IN ON A NEW VEHICLE
IS TO KEEP THE TWO VEHICLES
COMPLETELY SEPARATE!

NEGOTIATE THE NEW CAR PRICE
AND FINALIZE IT BEFORE MOVING
ON TO THE TRADE-IN VALUE.

THERE IS A GOOD REASON
 TO KEEP THE TWO VEHICLES
 VALUES SEPARATE!

CAR DEALERS ALWAYS WANT TO
NEGOTIATE “PLUS TRADE”.

MEANING:
$21,500 PLUS TRADE

THE CAR DEALER WANTS $21,500 PLUS
YOUR VEHICLE TO MAKE THE DEAL.
PLUS TAX, M.V. AND DOC FEES
IS UNDERSTOOD.

EVERYTHING IS PLUS TAX & FEES.

THE REASON YOU SHOULD NEVER
NEGOTIATE “PLUS TRADE” IS SIMPLY.

NEGOTIATING THE BEST PRICE
AND THEN NEGOTIATING THE BEST
TRADE-IN VALUE WILL ALWAYS YIELD
A LOWER “PLUS TRADE” AMOUNT.

LET US SAY YOU GO TO CAR DEALER # 1
AND HE QUOTES YOU $29,999 FOR THE NEW
CAR PRICE AND $10,000 FOR YOUR TRADE-
IN VALUE. HERE THE “PLUS TRADE”
EQUALS $19,999 PLUS TRADE.

LET US SAY YOU GO TO CAR DEALER #2
AND HE QUOTES YOU $30,999 FOR THE NEW
CAR PRICE AND $11,000 FOR YOUR TRADE-
IN VALUE. HERE THE “PLUS TRADE”
EQUALS $19,999 PLUS TRADE.

NOTICE:
THE “PLUS TRADE” PRICE
IS THE SAME FOR BOTH DEALERS.

BUT BY KEEPING BOTH VEHICLES VALUES
SEPARATE YOU CAN SAY TO DEALER #2
“YOUR PRICE IS A LITTLE BE HIGHER THEN
WHAT I HAVE SHOPPED”.

“MAKE IT $29,500 AND YOU HAVE A DEAL”
THE CAR DEALER COMES BACK WITH
$29,750. YOU AGREE.

THE DEAL IS $29,750 LESS
$11,000 FOR YOUR TRADE-IN
WHICH EQUALS
$18,750 PLUS TRADE!!!

YOU JUST SAVED
$1,249.00

BY KEEPING THE NEW CAR
AND THE TRADE-IN VALUES
SEPARATE!