MAKING SENSE OF
AUTOMOBILE ADVERTISING
 IN NEWSPAPERS, RADIO, TV
AND ON WEBSITES

ALL ADVERTISED
PRICES & LEASE PAYMENTS
DO NOT INCLUDE:
SALES / USE TAX,
MOTOR VEHICLE CHARGES
STATE FEES & DEALER FEES

A VEHICLE ADVERTISED FOR
$399 PER MONTH WITH
$1,495 DUE AT SIGNING
MEANS THE FOLLOWING

$1,495.00	DUE AT SIGNING
PLUS: STATE SALES TAX, STATE FEES, MOTOR VEHICLE FEES, DEALER DOCUMENTARY FEES AND BANK ACQUISTION FEE
$1,100.00	USE TAX APPROXIMATELY
$12.50	STATE TIRE FEE
$10.00	STATE BATTERY FEE
$389.50	MOTOR VEHICLE CHARGES
$199.00	DEALER DOCUMENTARY FEE
$695.00	BANK ACQUISTION FEE  SEE MORE BELOW ²
$2,406.00	SUB-TOTAL OF TAXES, STATE  FEES, MV FEES, DOC FEE AND  BANK ACQUISTION FEE
$1,495.00	PLUS THE ORIGINAL  DUE AT SIGNING  SEE MORE BELOW ¹
$3,901.00	TOTAL NEEDED TO KEEP THE  MONTHLY PAYMENT AT THE  ADVERTISED $399.00 PER MO.

AS YOU CAN SEE THE SUB-TOTAL
OF $2,406.00 WORTH OF FEES IS
REQUIRED TO KEEP THE MONTHLY
PAYMENT AT $399.00 PER MONTH

THE REASON WHY THESE
FEES ARE NOT INCLUDED IN
ADVERTISING IS BECAUSE
EACH STATE HAS DIFFERENT RATES

AND MANY ADVERTISEMENTS
APPEAR IN MULTIPLE STATES
AT THE SAME TIME.
 
 AUTOMOBILE ADVERTISING
DOES NOT INCLUDE
ANY OF THESE FEES!

YOU DO NOT HAVE TO PAY THE FEES UPFRONT
  YOU CAN ELECT TO PUT THEM
INTO THE MONTHLY PAYMENT. HOWEVER,
YOUR MONTHLY PAYMENT WILL RISE
DRAMATICALLY AND YOU WILL PAY A
SMALL AMOUNT OF INTEREST ON THE MONEY.

¹ DUE AT SIGNING

THE BANK FEE IS VERY REAL AND IS
CHARGED BY THE BANK OR LEASING
COMPANY. THE NORMAL RANGE IS
$495 TO $895 WITH AN AVERAGE
FEE OF $595 TO $695

DO YOU HAVE TO PAY
THE BANK FEE?

THE SHORT ANSWER IS YES.
THE LONG ANSWER IS NO!

THE BANK FEE MUST BE PAID
EITHER BY YOU OR THE DEALERSHIP

THE BANK FEE IS A GREY AREA IN
AUTOMOBILE DEALERSHIPS.

THE LAW IN MOST STATES DEMANDS
THAT ALL FEES BE DISCLOSED IN
ALL AUTOMOBILE ADVERTISING.

NORMALLY, IT IS DISCLOSED IN THE
DISCLOSURE SECTION OF THE AD.

MOST ADVERTISED LEASE
PAYMENTS DO NOT BUILD THE
BANK FEE INTO THE ADVERTISED MONTHLY PAYMENT. YOU MUST
PAY THE BANK FEE UPFRONT
OR ELECT TO BURY IT IN THE
MONTHLY PAYMENT.

AN EXCEPTION TO THE RULE

A “SIGN & DRIVE” SALES EVENT

A “SIGN & DRIVE” SALES EVENT
USUALLY BUILDS THE BANK FEE INTO
THE MONTHLY ADVERTISED PAYMENT
IN ORDER TO MAKE IT
A TRUE “SIGN & DRIVE”
SALES EVENT.

ONLY TAX & M.V. CHARGES ARE EXTRA

HOWEVER, YOU MUST BE DILIGENT
BECAUSE 9 OUT OF 10 CAR DEALERS
WILL CHARGE YOU THE BANK
FEE ANYWAY TO INCREASE
THEIR PROFIT.

WHEN YOU SEE A SIGN & DRIVE
ADVERTISED ON TV AND YOU WANT
TO TAKE ADVANTAGE OF THIS OFFER.
BEFORE SHOPPING, CALL THREE
DEALERSHIPS AND ASK WHETHER
THE BANK FEE IS INCLUDED IN THE
“TOTAL DUE AT SIGNING”

OTHERWISE, YOU WILL BE THE
ONE TAKEN ADVANTAGE OF!

BE SURE TO CALL AT LEAST THREE
DEALERSHIPS IN ORDER TO BE SURE
YOU ARE RECEIVING GOOD
INFORMATION.

THIS WILL PROTECT YOU FROM
BEING OVERCHARGED BY THE
CAR DEALER.

OR YOU CAN TRY THIS:
ADAMANTLY REFUSE TO PAY
THE BANK FEE WHENEVER YOU
ARE CHARGED. IF YOU TELL THE
SALESPERSON THE DEAL IS OFF,
THIS WILL FORCE THE
MANAGERS HAND.

RESULT IS 1 OF 3 SCENARIOS

1. YOU ARE NOT CHARGED
2. THEY SPLIT IT WITH YOU
3. THEY INSIST YOU PAY IT

 

IF THEY INSIST YOU PAY IT
GET UP AND WALK OUT!

9 TIMES OUT OF 10
THE SALES MANAGER WILL NOT
WANT YOU TO LEAVE WITHOUT
BUYING AND WILL MAKE SOME
CONCESSION AT THIS TIME.

OTHERWISE, WALK OUT!
YOU CAN ALWAYS COME BACK
THE NEXT DAY OR GO TO ANOTHER
DEALERSHIP TO BUY THE VEHICLE.

THE STRONGEST WORD A
SALESPERSON HAS TO USE
IS THE WORD “NO”

NOW, YOU ARE TURNING THE
TABLES ON THE SALESPERSON.
THE STRONGEST WORD YOU
HAVE TO USE IS THE WORD “NO”