WHAT IS A
CUSTOMER OFFER?

A CUSTOMER OFFER IS YOUR PRICE
TO PURCHASE OR LEASE THE VEHICLE
PRESENTED TO MANAGEMENT BY
YOUR SALESPERSON.

THE SALESMAN WILL ALWAYS TRY TO
GET YOU TO MAKE AN OFFER.

WHAT THE DEALERSHIP IS REALLY
TRYING TO DO IS GET YOU TO
COMMIT TO BUY TODAY.

THE OFFER DOES NOT HAVE ANY
BEARING ON THE SELLING PRICE.

WHEN YOU MAKE A “CUSTOMER OFFER” THE SALESPERSON HAS YOU SIGN A
PURCHASE AGREEMENT AND GIVE
A DEPOSIT. YOU ARE NOT ACTUALLY
BUYING THE VEHICLE FOR THE PRICE
OF YOUR “CUSTOMER OFFER”.

THE SALESPERSON IS ACTUALLY
PUTTING YOU IN THIS FRAME OF
MIND ON PURPOSE BY LETTING
YOU THINK YOU ARE BUYING
THE VEHICLE FOR THE PRICE
YOU ARE OFFERING IN ORDER
TO MENTALLY COMMIT YOU
TO BUY TODAY.

MOST CUSTOMER OFFERS ARE
TOO LOW IN PRICE TO SELL
THE VEHICLE BUT THAT
DOES NOT MATTER.

SINCE YOU SIGNED A PURCHASE
AGREEMENT AND GAVE A GOOD
FAITH DEPOSIT MOST PEOPLE
FEEL TOTALLY COMMITTED
TO THE PURCHASE.

ALL THE DEALERSHIP HAS TO DO
IS MOVE YOU UP IN PRICE
TO WHERE THEY CAN SELL THE
VEHICLE AND MAKE A PROFIT
AND THEY ARE DONE.

CUSTOMER OFFERS ARE DESIGNED
TO GET THE NEGOTIATIONS STARTED