HOW ARE
SALES MANAGERS
COMPENSATED

THERE ARE AS MANY
SALES MANAGER PAY PLANS
AS THERE ARE DEALERSHIPS.

MOST SALES MANAGER
COMPENSATION PLANS DIFFER
FROM SALESPEOPLE PLANS.

WHILE SALESPEOPLE ARE PAID
STRICTLY ON THE PROFIT OF THE
SALE, SALES MANAGERS ARE PAID ON OTHER FACTORS AS WELL AS PROFIT.

MANY SALES MANAGERS ARE
PAID A UNIT BONUS. A UNIT BONUS
ENSURES THE MANAGER IS THINKING
ABOUT MOVING VEHICLES AS WELL
AS MAKING HIGH GROSS PROFITS.

SOME OF THE SLOWER MOVING
VEHICLE INVENTORY WOULD SIT
FOREVER IF THE SALES MANAGER
DID NOT TAKE AN INTEREST IN
SELLING THEM BY MOVING THE
VEHICLE TO A HIGH TRAFFIC AREA
FOR MORE EXPOSURE AND A
BETTER CHANCE OF SELLING IT.

SOME MANAGERS ARE PAID ON
CUSTOMER SATISFACTION. ALL
VEHICLE MANUFACTURERS SEND
THE CONSUMER A SURVEY ABOUT
THEIR EXPERIENCE AT THE
DEALERSHIP. THESE SURVEYS ARE
TAKEN VERY SERIOUSLY BY THE
MAJOR OF DEALERSHIPS.

MOST SALES MANAGERS ARE PAID
ON THE TOTAL PROFIT MADE ON
THE CONSUMER INCLUDING ALL PROFITS
FROM THE F&I DEPARTMENTS.