HOW TO DETERMINE THE
TRUE DEALER COST OF A CAR

THE
“TRUE COST”
OF A NEW VEHICLE TO
THE NEW CAR DEALER
CAN BE DETERMINED IN THE
FOLLOWING MANNER:

• THE VEHICLE INVOICE AMOUNT
• LESS THE HOLDBACK AMOUNT
• LESS ½ REGIONAL ADVERTISING AMOUNT LISTED ON THE INVOICE
• LESS RETAIL REBATES
• LESS PRIVATE REBATES
• LESS LEASING REBATES
• LESS DEALER CASH REBATES
• LESS STAIR-STEP DEALER CASH
• LESS CO-OP ADVERTISING

    =   THE TRUE COST OF THE VEHICLE